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Martin Beck Nworah, a Nigerian author and storyteller, has shared practical tips on how individuals can make the most of unexpected viral fame. In a post on his social media, Nworah detailed a step-by-step plan for anyone who finds themselves in the spotlight.
Using the example of a drink hawker going viral in Lagos or Enugu, he emphasized the importance of channeling public goodwill into a sustainable business. He advised setting up a shop to sell products and ensuring any interviews or media appearances highlight the business location to attract customers.
“I will ensure any goodwill and money I receive will go into renting a shop where I will continue to sell drinks,” he wrote.
Nworah also warned against abandoning a core business in favor of becoming an influencer or content creator overnight without proper planning. He stressed the need for long-term strategies, seeking business advice, and building a foundation before exploring other options.
His post underlines the reality that online fame can be fleeting, urging people to use the attention to stabilize and grow their livelihoods.
“If you go viral online, please don’t abandon your day job immediately and rush into content creation. Use that visibility to stabilize your job or business,” he added.
The message has resonated with many online, with thousands of reactions and comments supporting his thoughtful approach.
