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According to Prudentj2, this decision comes after the company filed for bankruptcy due to financial struggles and accumulated debt of over $800 million.
During a court hearing in Delaware, Tupperware's attorney, Spencer Winters, confirmed the sale to lenders like Alden Global Capital and Stonehill Institutional Partners.
The new deal will allow these lenders to take over the Tupperware brand and operations in several key markets, including the U.S., Canada, Brazil, and China, while other markets with heavy liabilities will be wound down.
Prudentj2 adds that Tupperware’s popularity once soared during the 1950s with its famous "Tupperware parties," but the company failed to modernize by not capitalizing on e-commerce and retail opportunities.
Laurie Ann Goldman, the CEO of Tupperware, explained that the lenders purchasing the brand would give the company a better chance to stabilize its future, allowing it to focus on high-potential markets.