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| Source: LifeWire |
According to Nielsen's latest report, streaming platforms have reached a significant milestone. In June, streaming accounted for 40.3% of all TV viewership in the United States.
This is the highest share ever recorded by streaming services. The summer months often see a spike in viewership as younger audiences spend more time at home.
Four major streaming services saw substantial increases in their viewership: Disney+ rose by 14.8%, Tubi by 14.7%, Netflix by 11.8%, and Max by 11%.
Overall TV viewership also increased by 2.1% from May, which had already seen a 6% increase over April.
Notably, Fox's free ad-supported streamer Tubi now holds a 2% share of all TV usage, putting it on par with Disney+ and ahead of Max, Paramount+, and Peacock.
Netflix alone captured 8.4% of all US TV viewership, nearing its all-time record. This surge in streaming is not just a seasonal trend but indicative of a broader shift in how people consume media.
Traditional TV continues to decline, while streaming services offer the flexibility and variety that modern viewers crave.
This growth in streaming underscores the changing landscape of media consumption. For content creators and advertisers, understanding these trends is crucial.
As more viewers migrate to streaming platforms, the opportunities for reaching audiences in new and innovative ways expand.
