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Snapchat is set to elevate the creative experience for its premium subscribers through the introduction of new AI-driven features, enabling the generation and sharing of AI-created images based on text prompts.
This innovative functionality empowers users to craft original visuals by selecting from a range of prompts or inputting personalized text prompts, with the flexibility to edit, download, and share the AI-generated images.
Key details:
- While Snapchat has not disclosed the specific model underpinning the image generator, the company has established partnerships to leverage a variety of foundational models, enhancing the diversity and quality of the generated content.
- In addition to the image generator, premium subscribers gain access to the AI "extend" tool, designed to create a visual illusion of subjects appearing at a greater distance from the camera by leveraging AI to fill the background, enhancing the overall composition of the imagery.
- Notably, Snapchat has also enriched its generative AI selfie feature "Dreams" by incorporating the ability to include photos of friends, fostering interactive and personalized visual experiences for users.
Broader context:
- Earlier in April, Snapchat expanded its AI offerings by making the "My AI" chatbot available to all users, extending the accessibility of AI-powered interactions beyond paid subscribers.
- The subscription service, Snapchat+, priced at $3.99 a month, has witnessed a notable increase in its user base, surpassing 7 million subscribers, reflecting a substantial growth from the 5 million reported in September.
Snapchat's latest advancements in AI-driven features for premium subscribers exemplify the platform's commitment to fostering innovative and engaging creative experiences.
By leveraging AI to empower users in content creation and interaction, Snapchat continues to strengthen its position as a leading hub for dynamic visual storytelling and expression.