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The figures outpaced Thanksgiving sales and growth rates, with consumers spending $5.6B online last Thursday, a 5.5% increase YoY.
On Black Friday, smartphones accounted for $5.3B in sales, a 10.4% increase from 2022.
Adobe forecasts mobile sales surpassing desktop this holiday season.
In the week leading up to Black Friday, Adobe reported a 72% increase in BNPL orders compared to the same period last year.
Adobe expects the "Cyber Week" from Thanksgiving to Cyber Monday to generate $37.2B in U.S. online sales, or around 17% of total holiday sales.
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Similarly, Salesforce said Black Friday online sales surpassed its expectations, reporting $16.4B spent in the U.S. and $70.9B globally.
A record 79% of browsing and purchasing occurred on mobile handsets