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20 things to know about Hilda Baci and her Guinness World Record Marathon Cooking
1. Her real name is Hilda Bassey Effiong. She is a young Nigerian chef from Akwa Ibom State. She owes a food brand in Lagos called "My Food by Hilda"
2. She will be cooking for 4 days non-stop.
3. She must stand to cook, she is not permitted to sit while cooking.
4. She’s not allowed to take coffee, stimulants, or any energy drink to artificially boost her energy and bodily strength while cooking
5. She's allowed to eat food, drink water or fruit juice, & take glucose
6. The cooking is taking place at Amore Gardens, Lekki, Lagos State, Nigeria.
7. She cooks round the clock, no sleep (Morning, afternoon, evening, and night. So, for 4 nights, she won't sleep)
8. She has just 5 minutes rest per hour [meaning for every 1 hour, she is entitled to just 5 minutes rest or break, that's an hour break in every 12 hours].
Other sources claim
She gets a 30-minute break every 6 hours, she spends the 30mins in a medical van which is just close by, within which she can nap, use the restroom, and also get a medical assessment or checkup by the medical team available on the spot.
9. Whatever she cooks is shared to the people at the venue for FREE. She is not selling the food.
10. She cooks different meals simultaneously. She is at liberty to cook any meal she likes. There are no restrictions as to what she can cook or not cook.
The World Record title is about cooking within a time frame, not about what is cooked. As long as she is cooking, she is on track.
11. Every meal cooked and every plate served is recorded.
She has cooked over 115 meals so far with almost 3,000 portions if not more by the time you are reading this.
12. She started the cooking on Thursday and is expected to complete the target time frame by Monday 15th May, 2023 evening.
13. The current holder of the title Hilda seeks to break is an Indian chef Lata Tandon, who set a Guinness World Record for cooking for 87 hours and 45 minutes non-stop in 2019.
14. To break the record, Hilda Baci is attempting to cook for 96 hours, using extra 9 hours to break the world record as the first human on earth to spend such an amount of time cooking a marathon.
15. She tagged the cooking project "Cook-a-thon", a phrase literally coined from the word "marathon"
16. She appears exhausted already, but the people around her are cheering her on to boost her morale. And they are available with her as she cook 247, even at night.
17. Most of the food items, ingredients, utensils, etc she used for this project are provided by her sponsors. So, the money expended on this project is not 100% from Hilda or her Food brand.
18. Uber, one of her partners is offering a 40% discounted ride to the venue for people who wishes to join and cheer her up at the venue.
19. Hilda's mum is also a chef. She owes a food brand called "Calabar Pot"
20. She is 27 years of age.
5 Benefits Hilda Will Get From the World Record When (if) She Breaks it
1. Global Recognition
The Guinness World Record certificate is accepted globally and the holders of this certificate are known all around the world.
This means that holders can attain fame even if they were unknown before receiving the certificate.
2. Good For Her Brand
The current wave and heightened attention Hilda is getting will rollover to her personal business brand.
When (if) She Breaks the record, her brand's "value perception" will definitely soar high making it more appealing globally.
3. Endorsement Deals
Hilda can ride this current and use it to create other pet projects around "cooking"
She won't be finding it difficult to get endorsement for any project she initiates going forward as big brands would want to associate with a "Big Name"
4. Social Media Income
Hilda is positioned to skyrocket her social media value, both as a person and for her brand.
She is already witnessing massive growth across various platforms, and that could grow even more when she wins, translating to more income for her!
5. National Treasure
Breaking a World Record or setting one puts an individual on a different pedestal in his/her nation
Hilda is already being praised for her courage to attempt the record
So when Hilda wins, she would surely become a national treasure!
